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Professional SEO Training Solutions

SEO Content Services has provided SEO training solutions for over 11 years. We have established strong industry recognition for our SEO expertise, and we enjoy the opportunity to pass on our knowledge. Our SEO training solutions are not rigid, and can be adjusted in advance or on the fly to accommodate our audience and their specific needs. We provide insightful and "in the field" SEO training programs. Your instructor will also be an active SEO professional, with a deep understanding of current and advanced SEO practices.

• Deep search engine indexing and ranking for large volumes of products.
• High volumes of content, articles and/or newsletters that are not contributing to rank.
• Strong Pagerank, but poor search engine placements and traffic.
• Lowering costs by moving SEO operations in-house, rather than utilizing an unproductive outsource solution.
• Identification of SEO strategy or execution problems, leading to lower organic rankings than anticipated.
• In-house staff SEO training, including basic and advanced level instruction.
• Smooth transition from an old web design to a new web design without the loss of ranking or the gain of 404 errors.
• SEO-friendly framework built into a new web design.
• Addition of new products or new brands to your current website, needing organic search engine optimization.
• Inbound link building strategies, link bait, article submissions, newsletters, PR.

We offer 1/2 day and full-day SEO training instruction. We require a minimum of 7 days advance notice, and SEO training is provided at your location. SEO Content Services will interview your company to ensure that our SEO training topics cover your specific needs. Each SEO course we teach is custom designed to maximize the impact of our instruction.

SEO Training Topic List

1/2 Day Introductory SEO Training - $500
We recommend that each introductory SEO training participant have a basic understanding of HTML. Our introductory SEO training 1/2 day course is targeted towards individuals who will have a part-time responsibility for maintaining the SEO efforts of the businesses that they represent. This SEO training course is sufficient to equip participants with the skills needed to make significant SEO progress for their companies and/or the companies they represent. Ideal for web designers, marketing managers, small business owners, or marketing/design firms looking for "value added" services to add to their portfolio.

• THE BIG PICTURE - SEO history, purpose, and ongoing evolution. Difference between "white hat" and "black hat" SEO.
• KEYWORD RESEARCH - Free access to specific keyword research tools, keyword selection strategy.
• DOMAIN NAME SELECTION - Understanding the influence a domain name has on SEO.
• SEO CONTENT (VISIBLE) - Optimization of visible web content, for generating improved search engine ranking.
• SEO CONTENT (NON-VISIBLE) - Optimizing non-visible HTML elements (META tags, Title, Alt tags, etc.) for generating improved search engine ranking.
• CREATION OF SITEMAPS AND XML - The importance, purpose, and resources for search engine XML sitemap construction.
• LINK BUILDING AND DIRECTORY PLACEMENTS - Importance of link building, how it plays a factor in SEO. Link building strategies.
• ANALYTICS ACCOUNT CREATION - Creating analytics accounts to monitor progress.
• WEBMASTER TOOL ACCOUNTS - The importance of Google, Yahoo and Bing webmaster tools. Creating and maintaining accounts.
• SEARCH ENGINE SUBMISSIONS - Where and how to submit your website to the search engines. Writing proper Titles and Descriptions for the Human Edited Directories.
• ADAPTATION TO SEARCH ENGINE RANKING DYNAMICS - How to accommodate changes in search engine ranking algorithms.
• ONGOING SEO EFFORTS - Ensuring ongoing SEO growth.
• WEB RANKING REPORTS - Monitoring SEO progress, locating software monitoring solutions.
• CUSTOM Q & A - Addressing areas that need additional focus, or new topics to accommodate specific needs.

Full-Day Introductory SEO Training - $800
Our introductory full-day SEO training solution targets the same audience and need as the 1/2 day introductory SEO course. All topics covered in the 1/2 SEO training course are featured in the full-day course, as well as the expanded topics listed below.

• THE BIG PICTURE - Same as 1/2 day SEO Training Course.
• KEYWORD RESEARCH - Same as 1/2 day SEO Training Course.
• DOMAIN NAME SELECTION - Same as 1/2 day SEO Training Course.
• SEARCH ENGINE RANKING DIFFERENCES - Discussion to illustrate the difference between how the major search engines rank websites, and how to best accommodate their differences and similarities.
• COMPETITOR ANALYSIS - Identification of competitor strength and strategies to overcome, the keywords used by competitors, and strategies to out-compete.
• SEO CONTENT (VISIBLE) - Same as 1/2 day SEO Training Course.
• SEO CONTENT (NON-VISIBLE) - Same as 1/2 day SEO Training Course.
• CREATION OF SITEMAPS AND XML - Same as 1/2 day SEO Training Course.
• LINK BUILDING AND DIRECTORY PLACEMENTS - Same as 1/2 day SEO Training Course. - Additional inbound link content manipulation strategy.
• ANALYTICS ACCOUNT CREATION - Same as 1/2 day SEO Training Course. - Understanding the data to help with SEO and website effectiveness (advanced topics).
• WEBMASTER TOOL ACCOUNTS - Same as 1/2 day SEO Training Course. - Using Webmaster Tools data as a feedback loop to accelerate SEO growth and find new phrases to optimize that would otherwise be missed.
• SEARCH ENGINE SUBMISSIONS - Same as 1/2 day SEO Training Course.
• LOCAL SEO - Understanding how local SEO works, resources such as Google & Bing maps, and making a strong local SEO presence.
• ADAPTATION TO SEARCH ENGINE RANKING DYNAMICS - Same as 1/2 day SEO Training Course.
• ONGOING SEO EFFORTS - Same as 1/2 day SEO Training Course.
• WEB RANKING REPORTS - Same as 1/2 day SEO Training Course. - Understanding what the data is telling you and how to capitalize on the results of your SEO campaign.
• CUSTOM Q & A - Same as 1/2 day SEO Training Course. - Expanded...
• FOLLOWUP - One hour free SEO training support through phone communications to touch up the overall SEO training process.

Full-Day Advanced SEO Training Course - $950
We do not offer a 1/2 day advanced topics SEO training course, due to the nature of the details necessary to instruct advanced SEO topics. We recommend that each advanced SEO training participant have a solid understanding of HTML, or plans to work professionally directly with a skilled web designer. Our advanced SEO training 1/2 day course is targeted towards individuals who will have a near full-time responsibility for maintaining the SEO efforts of the businesses that they represent. This SEO training course is sufficient to equip participants with the skills needed to make superior SEO progress for their companies and/or the companies they represent. Ideal for web designers interested in selling SEO services, online & SEO marketing managers & directors, small business owners who internalize marketing efforts, medium to large Corporations with a serious interest in improving their online presence, or marketing firms looking to add SEO to their service portfolio.

• THE BIG PICTURE OF SEO STRATEGY- Understanding how many online marketing channels play together for the bigger picture of SEO.
• KEYWORD RESEARCH - Same as introductory SEO Training Course. Advanced topics, vertical markets, benefiting from the marketing efforts of other companies.
• DOMAIN NAME SELECTION - Same as 1/2 day SEO Training Course. Advanced topics, finding aged domains and their corresponding benefit.
• SEARCH ENGINE RANKING DIFFERENCES - Same as 1/2 day SEO Training Course. Advanced topics, understanding your compromises as you cater to the needs of each search engine.
• COMPETITOR ANALYSIS - Breaking down a competitors SEO strategy, and building your own strategy that is even stronger.
• SEO FRIENDLY WEB DESIGN ARCHITECTURE - Bottom-up web design infrastructure to benefit SEO. Content implementation. Knowing when you're trying to do too much with one web site.
• SEO CONTENT (VISIBLE) - Same as introductory SEO Training Course. Additional advanced topics including keyword density, JavaScript content enhancements, content modification, and when you can steer away from keyword density SEO rules-of-thumb.
• SEO CONTENT (NON-VISIBLE) - Same as introductory SEO Training Course. Additional advanced topics including the control of "link juice" and outbound link strategy.
• CREATION OF SITEMAPS AND XML - Same as introductory SEO Training Course. Additional advanced HTML text link strategies, breadcrumb trails, SEO-friendly doorway pages for specific keyword optimization (acceptable, non-spam).
• LINK BUILDING AND DIRECTORY PLACEMENTS - Same as introductory SEO Training Course. Most effective paid and unpaid directory submission resources. Establishing linking theme & strategy.
• SOCIAL MEDIA - Using social media to benefit SEO. Twitter, LinkedIn, Facebook, Article marketing, PR.
• ANALYTICS ACCOUNT CREATION - Same as introductory SEO Training Course. Advanced topics.
• WEBMASTER TOOL ACCOUNTS - Same as introductory SEO Training Course. Advanced topics.
• SEARCH ENGINE SUBMISSIONS - Same as introductory SEO Training Course. Additional advanced topics focusing on Tier 2 search engines.
• LOCAL SEO - Same as introductory SEO Training Course. Additional local directory discovery and submission, involvement in authoritive local online community resources & publications.
• ADAPTATION TO SEARCH ENGINE RANKING DYNAMICS - Same as introductory SEO Training Course. Understanding what changes when the algorithm changes. Where to look to see changes that have not yet been released to the public.
• ONGOING SEO EFFORTS - Same as introductory SEO Training Course. Advanced topics. Know key persons and information sources to preview the future direction of SEO.
• COLLABORATION WITH PPC MANAGEMENT - Learn how build PPC campaigns that compliment SEO, and providing the "biggest bang for the buck."
• WEB RANKING REPORTS - Same as introductory SEO Training Course. Advanced topics.
• THE DARK SIDE - Not so "white hat" seasoned SEO veteran information.
• CUSTOM Q & A - Information and strategy specific for the needs of your company.
• FOLLOWUP - One hour free SEO training support through phone communications to touch up the overall SEO training process.

• Prices indicated with the SEO training courses are for 1 person only. Additional fees of $200 per additional person for introductory SEO training courses, and $400 per additional person for advanced SEO training services apply. Special large group, Corporate and Government discounts available for a group of 5 or more.
• SEO training classes are provided at your location. There are no travel fees for SEO training services provided within a 100 mile radius of Denver, Colorado. SEO training courses beyond 100 miles from Denver are an additional $150 per 100 miles. We regularly train non-Colorado organizations.
• Custom SEO training courses that deviate from the outlines above can be arranged, with a pricing structure comparable to the courses described above.
• An SEO training instructor will never teach two courses in one day, so he/she may remain on site to continue training and address specific needs, per the approval of a manager. Additional fees of $100/hr/person apply. Not all training participants need to participate in the extended training.

SEO firms regularly charge $500 - $3,000 per month to provide their professional services. In the long run, SEO training through SEO Content Services could save you tens of thousands of dollars compared to an outsourced SEO solution, depending on your company's specific needs and goals.