|
|
|
|
|
|
FREE Keyword Research
Let SEO Content Services kick-start your campaign with
free keyword research and an SEO copywriting
analysis. Just ask!
Complete our information request form, and a professional
SEO copywriter will contact you shortly. NO OBLIGATION!
|
|
|
|
|
|
Keyword Research - the Foundation of SEO and PPC
The keywords you chose when targeting an online audience carry a much bigger impact
than most people realize. Choosing the right phrases mean the difference between
success and failure. Keyword research and implementation is one of the most basic
and important aspects of SEO. Your keywords must satisfy four major tasks:
- 1) Identify phrases that lead to purchases and not data miners. For example, someone
searching for "mortgage broker" wants assistance with a loan, whereas someone searching
for "mortgage rate" is shopping around. While both phrases can lead to a new customer,
"mortgage broker" will tend to drive more business.
- 2) Accurately match your products and services with the search tendencies of your
target audience. For example, if you sell phones for teenagers, you may consider
targeting "unlimited texting" over "family phone plan". While search demand for
each phrase is similar, there is no mistake for which phrase targets teens best.
- 3) Understand the balance between keyword popularity and competitiveness. For example,
if you achieve a first page ranking for a moderately popular phrase, you are likely
to generate far more search engine traffic than a 3rd page ranking for a very popular
phrase.
- 4) Identify words that work for content. For example, not every keyword phrase is
a natural fit for the supporting content of your website. Some phrases may be awkward
to work with so that your content reads naturally to your potential customer. You
must find words that work.
Keyword Research - Not So Easy When Performance Matters
While there are a lot of excellent resources for generating keyword lists, it is
not so easy to understand the intent behind each phrase. Simply picking the most
popular phrases related to your industry is intuitive, but not intelligent. If it
were that easy, everyone would be successful. At SEO Content Services, we are not
"keyword researchers", we are "keyword engineers". Don't gamble with amateur keyword
lists, let our team of SEO experts hand-craft a marketing masterpiece.
The Keyword Research Process
We begin our keyword research process with interviewing your company and to identify
the goals. We will review your products and services, your web site, and your marketing
team. We then implement bulk keyword research, and refine the keyword list many
times to identify the best keyword candidates. Each remaining phrase undergoes a
competitive analysis, a character match with your web site, and additional scrutiny
and filtering. We will provide your several lists, including the raw data, refined
lists, and our most recommend keyword phrases. We will also provide you with an
explanation behind our recommendations, and how best to implement the recommended
phrases.
It's time to get more out of marketing. Our keyword research services will boost
your sales, and your bottom line. To learn more, or receive a quote and free consultation,
please complete the information request form at the top-right of this web page.
|
|
|
|
SEO Info #15: Never allow a 404 error. Implement error handling to bounce 404 errors back to your website. Consider turning a 404 into a 301.
SEO Info #16: SEO marketing friendly web design begins with keyword research. Keywords should influence domains, page names, tags/attributes & content.
SEO Info #17: Many Tier 1 search engines factor in the age of a domain name when determining pagerank. It established business maturity.
SEO Info #17: The length of time your domain is reserved can influence pagerank. A long registration period indicates long-term ambitions.
|
|
|
|
|